Cradlewise

OVERVIEW

Redesigning the analytics experience for the world’s smartest crib

Cradlewise’s smart crib uses AI to help babies sleep longer, but the app’s analytics tool wasn’t keeping up. Parents found the data hard to read, and many kept relying on other apps to track their babies instead of Cradlewise’s own. We ran research directly with parents and rebuilt the analytics experience from the ground up, turning raw sleep data into something they could actually understand and act on.

DETAILS

CompanyCradlewise
Timeframe4 months
ScopeProduct Design, Product Strategy, User Research

7x

Increase in customers’ willingness to use the new Analytics tool

01

+45%

Increase in weekly Analytics engagement

02

-30%

Drop in parents using third-party tracking apps

03

Cradlewise Sleep Insights screen on a red background, showing a baby’s sleep-wake timeline and 24-hour totals for awake, sleep, and soothe time
Activity replay card showing a paused nap-cam clip with Stirring, Sleep, and Away segments below
Weekly activity history list and a single day’s sleep timeline shown side by side on two phones
San Francisco Pro typeface specimen
Color palette swatches in coral red, deep purple, lavender, orange, and off-white with hex values
Sleep Insights home screen and the Week 8 sleep history list shown side by side on two phones against a purple background